Composed image retrieval (CIR) task takes a composed query of image and text, aiming to search relative images for both conditions. Conventional CIR approaches need a training dataset composed of triplets of query image, query text, and target image, which is very expensive to collect. Several recent works have worked on the zero-shot (ZS) CIR paradigm to tackle the issue without using pre-collected triplets. However, the existing ZS-CIR methods show limited backbone scalability and generalizability due to the lack of diversity of the input texts during training. We propose a novel CIR framework, only using language for its training. Our LoCIR (Language-only training for CIR) can be trained only with text datasets by a novel self-supervision named self-masking projection (SMP). We project the text latent embedding to the token embedding space and construct a new text by replacing the keyword tokens of the original text. Then, we let the new and original texts have the same latent embedding vector. With this simple strategy, LoCIR is surprisingly efficient and highly effective; LoCIR with CLIP ViT-G backbone is trained in 48 minutes and shows the best ZS-CIR performances on four different CIR benchmarks, CIRCO, GeneCIS, FashionIQ, and CIRR, even outperforming supervised method on FashionIQ.